Diese Veranstaltung in Ihren Kalender eintragen: ICAL
As a member of the national board of our Digital think tank cnetz, I am proud to host an official side event of the Online Marketing Rockstars Conference on blockchain technologies this year. The event will partly be held in English.
First things first, let’s not start with Blockchain. Let’s start with a brand. As a marketing expert, you would have relied on cookies for as long as you can remember. Cookies have been around for over 20 years and are still the primary way for brands to track traffic and behaviour. But do you really think that the cookies market will forever remain the same, despite enhancements in technology? GDPR and privacy rights will be a big matter of discussion and consideration in the coming decade, and this will radically change the way you are marketing brands today.
Now let’s take a look at Blockchain.
Blockchain combines the power of cryptography and authenticity. The immutability feature of a public, permissionless Blockchain can reduce ad fraud. Global loss due to ad fraud has been estimated at 19 billion USD, and there is a huge need for this problem to be addressed. On the other hand, smarts contracts issued on Blockchain can have a large impact on the way brand marketing works. Imagine if influencer’s commissions were automatically distributed based on the unique views he or she creates, without any delay. Marketing tools like coupons, vouchers, and loyalty programs can efficiently be managed using Blockchain and unique identity solutions. Even the users can claim their share of revenue for being targeted for brand marketing. Doesn’t it all sound fair?
Now let’s get your head away from only Bitcoin and cryptocurrency – Blockchain has much more to offer. To hear from real industry players in the game, come join OMR’s official side event: Online Marketing Blockstar
4 speakers, 4 hours, 4 magic drinks, and some Blockchain goodies. What better way to kick start OMR19. Join us at WeWork Hamburg at 17.30 pm.
17.30 – 18:00 Entrance and Networking
18:00 – 18:20 Welcome notes by Prof. Dr. Jörg Müller-Lietzkow, Chairman cnetz e.V., & Carsten Ovens MdHB
18.20 – 18.30 Welcome note by Philipp Westermeyer, Founder and CEO of OMR
18:30 – 18:40 Welcome speech wework Hamburg
18:40 – 18:50 Pitch Stokr
18:50 – 19:00 Pitch COBILITY
19:00 – 19:10 Blockchain – Chances & Trends, Prof. Dr. Volker Skwarek, HAW Hamburg
19:20 – 19.30 Pitch GoForiT
19:30 – 20:15 Pannel discussion moderated by Jana Werner, WELT (in German)
20:30 – 21:00 Networking
You need to register for this event here. Please include in your registration your name and organization. There is a limited amount of tickets (OMR19 Expo only & Expo Party) available for the first people to register. If you are interested in that, please also give us a note. The tickets will be given to you at the event.
Veranstaltungsort: WeWork EuropaPassage
Adresse: Hermannstraße 13, Hamburg